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GoGlobe has connected its Seol AI travel assistant to a shared booking pipeline for consumers and business partners. The system links the Dublin company's model to more than 600 airlines and 2.9 million hotels.
Travellers can submit trip requests by voice or text and receive travel options in about 1.8 seconds. The same infrastructure supports GoGlobe's consumer platform and the booking tools it offers to businesses and partners.
The move expands Seol beyond trip inspiration into search and booking. The platform also includes access to experiences, routes, weather, trains, buses, taxis, eSIMs, ferries, car hire and events.
Its trip-planning interface combines flights, hotels, activities, routes and itinerary suggestions on an interactive globe, which includes more than 56 million places and 2.5 million destination photos.
GoGlobe said Seol can also answer practical questions during a trip, including translating a menu. It attributed the response speed to work combining a locally hosted AI model with its travel stack, supplier integrations, search, routing and booking services.
"Over several years we built the model and the travel infrastructure around it to work together. Seol can take a traveller's request, connect it with live travel inventory and return options in around 1.8 seconds," said Arlind Kraja, Founder and CEO of GoGlobe.
Partner tools
GoGlobe is also targeting agencies, travel creators, marketing companies and other businesses that want to add booking tools to their own websites. Partners can use an embedded booking experience requiring fewer than 20 lines of code while keeping their own branding and customer relationship.
They can choose between different commercial models, including built-in markup or an agreed referral share. GoGlobe has also built a "Book Now" option for companies without technical staff available for integration work.
"Partners should be able to offer a real booking engine without building the travel technology themselves. With a lightweight embed, they can keep their brand and customer relationship and earn from bookings through the model that suits them," said Vlad Shergin, Co-Founder of GoGlobe.
"Now we listened to the market, and many companies we are speaking to don't have a tech team, or even one tech person, for integration. So we got to work building a Book Now platform that can be used on our platform for bookings, while still letting companies earn without integrating a single line of code," said Shergin.
Membership model
Alongside booking access, GoGlobe offers optional memberships for individuals and businesses. Enroled members can receive 50% of GoGlobe's margin on eligible completed bookings made through their booking page or widget.
That share comes from GoGlobe's own earnings rather than an added charge on the traveller's fare, according to the company. Cashback and payouts remain subject to programme terms and account verification.
The business is based in Dublin and positions itself at the intersection of travel booking and AI-led trip planning. Its product aims to move users from a natural-language query to comparison and booking in one flow, rather than splitting planning, search and purchase across different services.
Kraja studied at University College Dublin and later completed an MBA at Peking University in Beijing. He began developing GoGlobe after teaching himself coding and AI while living in Beijing during the Covid period, the company said.
GoGlobe has also been selected for Phase 1 of Enterprise Ireland's New Frontiers programme. "Travel planning starts before departure and continues after arrival. Seol brings trip ideas, places and bookable options together, then stays useful on the journey itself - from exploring what to do to understanding a menu abroad," said Kraja.