The Ultimate Guide to Marketing Technologies
A curated Irish edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Irish Marketing Technologies News
Regional stories with direct local relevance
GoMo launches fibre broadband in Ireland at EUR €29.99
Existing mobile customers in Ireland can now add fibre broadband for EUR €29.99 a month, with no long contract or mid-term price rises.
eir business inks ServiceNow deal for managed services
Customers across Ireland will get a single portal for service requests and incident updates as eir business shifts onto ServiceNow's AI platform later this year.
Doctrine Skincare wins AxisBIC investible company award
Seven start-ups sought EUR 9.5 million at a Cork investor event as AxisBIC said demand for early-stage technology funding is rising.
Iarnród Éireann adds PayPal for rail ticket bookings
Foreign travellers now account for a fifth of PayPal rail bookings as Ireland’s state operator expands checkout options on its website and app.
Climb names Mike Holt as Ireland Territory Manager
The hire signals a push to deepen partner ties in Ireland as AI and digital transformation reshape demand for technology distributors.
ServiceNow warns of Ireland's 284 million-hour service gap
Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.
Analyst Insights
Research and market analysis connected to Marketing Technologies
Google named Forrester AI Platforms leader on strategy
Tencent rolls out Hy3 internationally for enterprise AI
Netcore Unbxd named Gartner Leader for search discovery
DocuWare named a challenger in Gartner document review
Sapiens named in Everest Group's top 50 insurance lists
Featured News
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.
Reviews
Expert Columns
Why AI fails without a strong data foundation and how to get it right
Why You Need Phone Validation in Your Customer Data Toolkit
Customer data integration: A data quality checklist
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why financial services now leads email deliverability
Why Customer 360 initiatives fail to deliver ROI
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality charter vital for lasting business gains
How accurate address data powers identity verification
Turning security into a story: How managed service providers use reporting to drive retention and revenue
Interviews
Interviews and video coverage from the network
Theorem study: friction between pre-sales and executed media ads
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Google Cloud CEO sets out enterprise AI agent plan
Exclusive: Google Cloud accelerates shift to agentic data
Recent Marketing Technologies News
How leadership, people and technology are key for AI adoption across Irish businesses
Irish firms could miss AI gains unless leaders back clear use cases, staff skills and infrastructure to turn trials into value.
Two-in-five Irish workers say AI is essential at work
Widespread use of AI in Irish offices is outpacing training and controls, with some staff handling contracts and confidential data unsafely.
Irish firms boost generative AI use as staff adopt it
Irish workers race ahead of their employers on generative AI, as staff adopt free tools faster than firms can set policies and pay for them.
Anthropic offers EUR €355,000 AI roles in Dublin push
Anthropic dangles EUR €355,000 AI engineering pay as it ramps up Dublin hiring drive and cements the city as a key European hub.
TechDay expands into Ireland with eight new technology news sites
TechDay launches eight specialist technology news sites in Ireland, targeting sectors from cybersecurity to telecoms as part of its international growth.
Max Factory doubles customers with Vonage messaging
Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.
Max Factory doubles customer base with Vonage messaging
Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.
Flashscore makes AI presenter AILA a permanent feature
The avatar is set to front multilingual video and announcements across 31 markets, helping Flashscore scale content without local presenters.
SEGA cuts ad production time by two-thirds with automation
Automation has slashed SEGA's ad production from three weeks to one, while also cutting media costs and outsourcing across seven markets.
Adobe launches AI collaborators in Workfront workflows
Marketing teams can now route tasks to AI agents inside Adobe Workfront, with approvals and audit trails kept in one place.
QSIC launches Playbook for store-level campaign planning
The tool aims to give retailers and brands clearer proof of sales impact before spending on in-store media, using store-level data and forecasts.
WP Engine opens Smart Search AI to all WordPress sites
Search on WordPress sites could get sharper results as WP Engine widens its semantic tool beyond hosting customers, aiming to lift conversions.
Decile launches AI assistant eCommerce analytics MCP
Marketers can now query customer data and build audience segments inside AI chats, cutting out separate dashboards and campaign tools.
WPP cuts AI campaign deployment times with Google Cloud
That overhaul has slashed campaign rollout times from months to days, while also boosting production efficiency and content output across agencies.
Litera wins MarTech award for AI legal growth tool
The win spotlights rising pressure on law firms to prove AI can drive fee income, not just speed up internal work.
Monotype & Kittl expand font integration for enterprises
Enterprise teams can now use approved typefaces inside Kittl, reducing font-licensing risks and helping keep branded content consistent.
Google expands BigQuery transfer service with new connectors
Enterprises will be able to move more sales, marketing and database data into BigQuery as Google adds connectors for SQL Server and Shopify.
Cloudflare launches dashboard to track AI mentions
Website owners can now see whether AI assistants cite or mention them, as Cloudflare's new dashboard targets a growing shift in discovery.
HG Insights launches AI software review monitoring
B2B software vendors could lose shortlist spots unless they can see how AI search engines describe their products, HG Insights says.
PubMatic launches governance framework for ad agents
Governance concerns are holding back wider use of autonomous ad buying, prompting PubMatic to add audit trails and human approval checks on AgenticOS.